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Drawing on current research, the goal of this book is to assist Web site developers create sites that are 100% user-focused. It describes the process from planning through publishing and publicizing, all from the user's perspective. The authors, professionals in marketing and information technology, respectively, each bring a unique background and perspective to the task. Instruction on how to write a creative, brief Web site plan provides readers with a guide on Web site design and content production. Tutorials for building Web sites in HTML, Macromedia Dreamweaver, Microsoft Front Page, and Netscape Composer guide readers in web design using the latest and most popular programs. Tutorials for creating graphics in Adobe Photoshop and Image Ready. Tutorials for publishing a site using FTP and Web authoring tools provide readers with hands-on instruction. Thorough instruction on publicizing a Web site using search tools, other online techniques, and offline methods. An invaluable and fundamental reference for marketing personnel in small businesses and for information technology professionals.

The process of designing and building today's dynamic Web applications comes with a host of challenges not typically solved by traditional project management methodologies. A wealth of practical resources, "Real Web Project Management: Case Studies and Best Practices from the Trenches" is a book of solutions for designing, managing, and delivering virtually any type of Web-based project under even the most challenging of conditions. Based on solutions implemented from actual, real-world scenarios, this practical book offers a complete roadmap for navigating every facet of a contemporary Web project. Filled with tips and techniques, it provides practices to implement and pitfalls to avoid to ensure success. Beginning by outlining the responsibilities of the project manager, this hands-on guide then covers team assembly and communication, project definition, change management, planning strategies, and workflow before moving on to the design, build, and delivery stages. Although complete and comprehensive, the book's accessible format also provides immediate solutions for project managers seeking a quick answer to a particular problem. Issues covered include: The Web project manager--definitions and responsibilitiesThe project team--assembling and tips for effective collaborative communicationThe project--defining and planning, plus managing change in any type of environmentThe Workflow--processes and analysisThe design and build phases--managing and quality controlThe delivery of a completed project The book is packaged with a value-added CD-ROM, which includes complete project plan templates, model Web sites, project checklists, consulting contracts, software vendor reviews, andmore. Additional resources and templates are available on the book's accompanying Web site. All of this makes "Real Web Project Management "an essential reference for the working project manager, or for those new to the field.

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